The BondUP community for people over 50 combines a digital platform with opportunities to meet, learn and share experiences in Chile. Its approach earned two distinctions at the 2026 SilverEco & Ageing Well International Awards: the Social Connection & Intergenerational Impact Award and the international Public’s Choice Award.
Making new connections can require more than access to a social network. People also need a reason to join a conversation, a shared interest and somewhere to meet. BondUP builds its offering around these everyday ingredients of an active social life.
Developed in Chile, the initiative addresses the interests of adults aged 50 and over through a combination of online interaction and in-person experiences. Its purpose is to make participation easier and create more opportunities for people to build relationships around what they enjoy.
BondUP community: shared interests become shared experiences
Members can connect through groups organised around interests or local areas, and discover workshops and social activities offered online or in person. BondUP also provides access to benefits in areas such as health and wellbeing.
The platform offers free registration alongside membership plans with different levels of access. This structure gives people a way to explore the community before choosing the options that suit their interests and routines.
Espacio Silver: giving the community a physical home
Espacio Silver extends the idea of connection into a dedicated setting for people over 50. BondUP describes a place for conversation, cultural activities, workshops and learning, with areas intended for meeting, relaxing and spending time together.
Its website also presents a new Silver by BondUP venue at Mallplaza Egaña, with an opening announced for 2026. The planned space includes an emphasis on accessibility and links with health and wellbeing services. The site describes this location as forthcoming.
A physical place can give an online community a familiar point of reference. The model creates opportunities to move from browsing activities to taking part, meeting others and returning to a shared setting.
Connecting organisations with the over-50 community
BondUP also works with businesses that want to offer membership benefits to customers or employees. Its corporate services include sponsoring or co-funding plans, in-person activities and communication through its community channels.
On its business website, BondUP reports more than 50,000 users and over 4,000 meetings and activities. These are company-reported figures, offering an indication of the scale of participation described by the organisation.
Two distinctions at the 2026 SilverEco Awards
BondUP won the Social Connection & Intergenerational Impact Award at the 2026 SilverEco & Ageing Well International Awards. It also received the international Public’s Choice Award, adding recognition from the public to its category win.
Presented during SilverNight on 14 September at the Palais des Festivals in Cannes, the distinctions highlight a model that brings digital tools and face-to-face participation together. BondUP illustrates how innovation for ageing well can focus on access to relationships, shared activities and community life.
Published by the Editorial Staff on