Bondup for Brands – Positioning & Engagement

Bondup branded event for people aged 50 and over

Positioning & Engagement

Bondup for Brands connects organisations with consumers aged 50 and over through community experiences and digital channels.

People 50+ are one of the fastest-growing consumer segments with the most purchasing power, but most brands underserve them.

Bondup helps brands build a real, trusted relationship with this audience through its community of over 50,000 members and our physical and digital channels.

Our brand services include:

  • Branded experiences: workshops, talks and activations at Espacios Silver and at events across Chile.
  • Digital visibility: sponsored content, featured benefits and campaigns inside the Bondup web app or mailing.
  • Retail and product placement: selling or showcasing products at Espacio Silver through commercial partnerships.
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